Last Updated on December 1, 2023
Estimated reading time: 11 minutes
Updated for 2022 / 2023
By Jim Ferri
How does one describe a country that has given the world the Vikings as well as the Nobel Peace Prize? And those little Swedish meatballs as well as Absolute Vodka, Volvo as well as ABBA, IKEA and H&M and… Well, you get the idea…
Sweden is an incredible country often missed by those who only venture about Southern, Central or Eastern Europe. It has a spectacular landscape, amazing cities, and an educated population, most of whom speak English. Furthermore, its history and culture are much older than ours in North America.
Up north the land is covered with dense green forests. Head southward, however, and you’ll discover a sea of little red island cottages scattered across the Stockholm Archipelago. In between lies a pastoral countryside filled with ancient Viking burial grounds and fantastic biking and hiking paths.
It’s the heartland of Sweden and where tradition remains king. In its cities, you’ll enjoy excellent cultural opportunities, upscale restaurants and wonderful shopping.
And Scandinavia needn’t be overly expensive, as I can tell you from experience.
For those who would like to explore this Swedish Smörgåsbord, here are the best places to visit in Sweden, the most-visited areas of the country, courtesy of VisitSweden.
1) Stockholm, #1 of the Top Places in Sweden
The most popular of the top 10 places in Sweden is its capital. Stockholm is celebrated not only as the capital of Scandinavia but also as one of the world’s most beautiful cities. Embedded with ten centuries of history and culture, it stands on 14 islands where the lake meets the sea.
Moreover, the Swedish Royal Capital is also widely known for its remarkable modernity, progressiveness and trend sensitivity. It encompasses everything from lifestyle to fashion, design, food and drink and usage of new technology.
The combination of magnificent scenery, history and tradition, and its innovative spirit combine to give Stockholm exceptional character and charm. And you can see a lot of Stockholm wandering about for a few days on your own.
Popular tours in Stockholm with no cancellation fees
Swedes claim Stockholm is a city with all the top qualities of a major metropolis but with few downsides. For example, it’s a city where it’s easy and efficient to move around. And the air is fresh and the waters clean.
In addition, vast green areas permeate the city with plenty of space for everyone to roam freely. Few other places let you experience the pleasures of nature, urban sophistication, and cultural history all in a single day.
2) The Stockholm Archipelago
One fantastic part of Stockholm and Sweden is still a secret for many—the magnificent Stockholm Archipelago.
Another of the top places in the country, it’s a maritime landscape of more than 30,000 islands. Among its numerous islets, and skerries, just some 1,000 are inhabited. In both in summer and winter it’s unique in the world.
Stockholm’s archipelago is accessible from central Stockholm all year round thanks to the characteristic and famous white archipelago boats. Some are well-preserved old workhorses dating back more than a century and still steam powered.
You can choose from short excursions lasting a couple of hours to day tours or even overnight stays. Really worthwhile, are the many boat tours that also offer gourmet lunch or dinner.
3) Gothenburg, One of the Top Cities in Sweden
Another of the top 10 places in Sweden is small, beautiful Gothenburg, the capital of West Sweden. City breaks are near-perfect in Gothenburg. Here you can discover quaint canals, the cobbled streets of historical Haga and many green open spaces. Interestingly, that green space includes Sweden’s biggest botanical garden, boasting over 16,000 species.
Popular tours in Gothenburg with no cancellation fees
Above all, here you can immerse yourself in the Swedish lifestyle. Enmjoy a ‘fika’ (a break for coffee and a sweet bun) at an outdoor café. Indulge in the interesting food markets and impressive museums.
There’s also a multitude of enticing restaurants—seven with Michelin stars. What’s more, there’s also the city archipelago right on Gothenburg’s doorstep. It’s easy to reach via a half-hour tram ride and a short passenger ferry trip.
4) Malmö, a Popular Energetic City
Malmö is the biggest city in Skåne and a multicultural place full of energy. In recent years, it has developed into an exciting city. It’s known now for its cultural offerings, innovative architecture, and a strong organic social character.
Sweden’s first Fairtrade City, Malmö was certified in 2006, which has spurred the city’s organic and fair trade offerings.
Popular tours in Malmö with no cancellation fees
In Malmö, it’s easy to shop with a clear conscience and to enjoy ethically produced food and drink. For example, in Malmö you can dine at one of Sweden’s most acclaimed organic restaurants. And you can shop for the latest fashions made with the environment and ethics clearly in mind.
5) ICEHOTEL and Swedish Lapland, Northernmost Top Places in Sweden
Another of the top 10 places in Sweden is a hotel. Located in Jukkasjärv, ICEHOTEL is the world’s largest hotel made of ice and snow.
Incredibly, the 5,500 square meter complex also includes an Ice church and an Icebar. It’s constructed every November-December anew and melts in April-May, but you can, of course, visit the area all year round.
ICEHOTEL’s accommodation features snow rooms, ice rooms, and Art suites. Additionally, guests may book a broad range of snowmobile excursions such as Arctic Trail. It takes one through the wilderness trails of Swedish Lapland. There you’ll meet Sweden’s aboriginal people, the Sami, whose lives revolve about the reindeer migration.
Popular tours in Swedish Lapland with no cancellation fees
Fishing for char, trout and grayling, sauna and dinner programs, ice driving, moose watching, ice sculpting, Northern Lights viewing, and dog sled safaris are just a few more of ICEHOTEL’s tour options.
6) Kosterhavet
Number six of the top 10 places in Sweden is Kosterhavet, the country’s first Marine National Park. Centered around the car-free Koster Islands, the park is only a two-hour drive up the beautiful coast from Gothenburg.
Once on the Kosters, you’ll see small fishing villages in an amazingly beautiful landscape, with many different plants and flowers. In this popular place in Sweden the appeal focuses on the unique seaside location, with beaches, and rocky islands. There’s also the enchanting “Koster light,” which has inspired many artists.
You can rent bikes and enjoy a guided tour or a boat trip to see this marine wonderland. It’s the perfect environment for lobstering during the region’s renowned “Shellfish Journey.” And there are also seal safaris, diving, and sea kayaking.
7) Playground of Celebrities: Marstrand
Located only an hour’s drive from Gothenburg, Marstrand island is Sweden’s version of Hollywood. Not surprisingly, like Hollywood, it is the playground of royalty and celebrities, boasting a rich, intriguing history.
Enjoy an impressive vista from Carlsten Fortress as you look down upon the island’s colorful collection of wooden holiday homes. Beyond are sailing boats of all shapes and sizes, alongside rugged rocks and the navy-blue ocean.
Stay at the former residence of King Oscar II, Grand Hotel Marstrand. The newer Havshotellet Marstrand is just opposite the island. It has a superb spa designed to reflect its natural coastal setting with treatments to match. From its restaurant, you can enjoy the sunset view over the island.
8 ) “Wallander’s Ystad”
No other city in Scandinavia can boast such a complete and ‘living’ picture of bygone days as Ystad. Many of the 300 half-timbered houses and other buildings bustle with restaurants and shops. It’s a picturesque place often alive with surprises and bargains.
Best-selling author Henning Mankell put Ystad on the world map with his detective stories about Police Superintendent Kurt Wallander.
Popular tours in Ystad with no cancellation fees
In his private bachelor life, Wallander grapples with murder investigations and complicated criminal cases in Ystad and its surroundings. The books, adapted for the screen, are exceptionally popular in Sweden. You can now go on a guided tour in an old veteran fire engine around the city. In addition you’ll hear stories about the films and the books.
9) A Fantastic Part of Sweden: Skåne
Skåne’s wonderful nature is a holiday paradise in more ways than one. Here, you can enjoy fantastic views and experience natural phenomena as well as complete silence and tranquility.
Enjoy its long, light evenings and the luxury of walking on a path in the middle of the forest.
Another fantastic part of Sweden, Skåne is a province of contrasts. It has vast forests with light and airy deciduous trees and many forest-clad ridges that rise above the landscape.
Popular tours in Skåne with no cancellation fees
But there are also many great, fertile fields. And since Skåne is a peninsula you can stroll along wonderful, chalk-white beaches stretching along the different seas
10) Visby/Gotland, a Fantastic Part of Sweden
Another of the top 10 places in Sweden, Visby is Gotland’s gateway, as it has been for centuries.
On the west coast of Gotland, the city of Visby has a long history stretching back to the Middle Ages. Then it was a prosperous member of the Hanseatic League, a medieval trading alliance in northern Europe.
Relics of it exist to this day, most notably the Ringmuren, a two-mile medieval stone wall that encircles the city. The wall and Visby’s many other preserved medieval structures have earned its designation as a UNESCO World Heritage Site.
But there is more to Visby than just its history.
Popular tours in Visby with no cancellation fees
The city hosts some of the best restaurants not only in Gotland but all of Sweden. Many of them feature the fresh, farm-to-table cuisine for which Gotland is known. In summer, Visby’s nightlife rivals that of Stockholm. It’s a time when people converge on the city in for a week of champagne-soaked revelry.
Beyond history and cuisine, Visby is also one of the ideal places on Gotland to enjoy the island’s art scene. The best time to do this is in early June when artists and artisans open their studios to the public.
You may also enjoy: How to Travel About Scandinavia on a Budget for 2 Weeks / Great Things to Do in Stockholm / 10 Special European Museums Worth a Detourr
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Gadgety says
You forgot quaint and historic Sigtuna, Sweden’s first capital in 940 AD, right by Arlanda Airport
Jim Ferri says
Thank you Gadgety.
I remember Sigtuna and several other places in Sweden from years ago, which I wish could have been included in this listing of the most popular places In Sweden visited by travelers. I’d welcome knowing of other places anyone sees as special and we’ll do our best to write about several of them in the future.
MELODY NASASIIRA says
Feel like being in Sweden now!
Jim Ferri says
That’s two of us Melody!
tim says
You should have taken Are (Åre) most beautiful at winter time, standing on top of “Åre skutan” an early morning when sun is rising…. it just takes you’re breath away and the village is quite beautiful too, the main road from the train station to “bergbanan has been almost the same for 100 years now
axel says
you forgot the whole northern part of sweden
bob says
then northern Sweden most be unimportant (jk all sweden is amazing)
Calle says
I’m a bit surprised you didn’t put Båstad in there.
Now I don’t live there, but it’s a really beautiful city where they host the Swedish Open in Tennis every year, attracting thousands and thousands of visitors. It’s like a small-Stockholm, without the archipelago. 🙂
Ahad Rabi says
A Love Sewden city
sylvester says
I love Sweden i want to be part of u can I be
Awais jan says
i am very intrested in sweden and i like it please give me chance
elnekhely says
no discription for this country . just part of paradise . i love it so much .
Waqar Ali says
I love all cities of sweden.If almaty Allah give me a chance then i visit.
I request the gov of sweden give me a visa of our country.thanks.
john says
The fact that you say “almaty Allah” would make you unwelcome in Sweden and in most other peaceful areas in the world. Please, just stay home.
Ruth says
That is so rude!!!!
Lina says
That’s extremely racist and untrue. Lots of muslims here and they’re totally normal peaceful people. From what u wrote, I bet you’re part of the stupid SD.
Jim says
You’re not very smart. Has nothing to do with racism.
Maja says
That is like saying a farmer has nothing to do with harvesting. John’s comment was racist and rude, as sadly many inhabitants of Sweden have become. I’m a 19 year old girl who grew up in Sweden but moved abroad at 15, and while I love the places in Sweden, I am very shocked by how openly racist it has become. SD is a joke and its voters has not seen the world yet. Get out there and realise, and respect people no matter their religion.
LH says
You’re so ignorant, you should get out and see more of the world. Just try not to embarrass yourself while you’re out there.
chaima el yacoubi says
realy i love this contry and i have a dream to work as an aeronautical enginner in sweed
Jake says
For odin
Rosey says
You shouldn’t be talking about other religions like that just don’t even talk
Julieanna says
Sweden welcomes many immigrants from everywhere, despite prejudices like yours. We’re all human- on this planet together – fighting Covid (unequally unfortunately) and our planet”s Climate Crisis– which Sweden is getting on board with, thanks to Greta!
Jim Ferri says
Thank you Julieana.
Jim
mehrdad abou says
To whom it may consern : amazing places. The nice pictures stimulated me to visit sweden for next summer . I am very interested in beauty of nature and virgin areas .
Please inform me that any such places is there acording to my interests?
Thank you
Mehrdad
J Anne Baker says
Dalhalla! How can you ignore the most fascinating ampitheater of all,World class.
Jim Ferri says
I would love to see Dalhalla some time. But we didn’t ignore it – the places listed in the article were those the Swedish Tourist Board told us were the most popular and most visited places by tourists in Sweden. I really enjoy Sweden and can’t wait to go back.
Kameron says
I love it it’s breath taking and it is so beautiful and very calm
it is huge and i can’t wait to go there and have such a good
time and you really did a good job on the pictures.
Mateo says
Sweden is a lovely country, but I much prefer Ireland. It is richer in history, scenery, people, and is deservedly named ‘God’s own country’.
AliReza says
thank you very much because of these grate pictures .
Sweden is one of my favorite country.
i would be very pleased if you send more pictures.
Sagar goti says
niiiiiiiiice
Jim Ferri says
Thaaaaaaaaaank yooooooooou!
Kyle Bollinger says
It says “show” instead to snow on the Ice Hotel. (#5) Can you please fix it?
Jim Ferri says
LOL.That’s hilarious! Nobody caught that typo. On the other hand, maybe that’s how they raise the money to rebuild it every year — by hosting a Las-Vegas style show.
Jim Ferri says
It will be fixed, you can bet on that.
Kyle Bollinger says
Thanks dude! I’m also using this for school and it’s working out great! 😀
captain says
This was really helpful.
Thank you a lot.
masood aamir says
sweden seems to be beautiful, specialy its lakes,rivers, forests.
gamingboy9000 says
thats helpful for my project
Parfyme Norge says
Great post!
Regards,
Parfyme
yesif jahan hemel says
Sweden is extra ordinary country..it is nice environment & so beautiful..looking beautiful .. Allah give me a change with my wife visiting at this country…Sweden is one of my…fevorite country …..i like it i like it…..thank you ( HEMEL,SHORNA ) from Bangladesh.
codie aube says
these were so grate I luved the pictures of great Britain. They helped me so much
Shakil says
Sweden is one of the beautiful country of Europe and most of all the number one admiring Peoples with full of humanity and loving peoples.
I travel almost around the world but Sweden is different.
I pray to God give me a chance to spend the rest of my life in Sweden and Swedish peoples. Amen………………….
Shakil
Pakistan…………………
hamisu i abdullahi says
I realy like sweden, and i will like to be there in some years coming
nasirali says
This country is the part of paradise.And your post are so stunning and heart touching.
Weldon!
nasirali says
Sweden is most beautiful.And your post are so stunning and heart touching.
Weldon!
Anil Singh says
I am going for the 1st time to Sweden. Please send me the places with photos where i can visit and enjoy.
Anil Singh says
lovely place to visit
guru prasad samantaray says
Sweden is a nice place with weather condition good in summer and nice places to see .
Mike says
Sweden is great to visit in summer. In winter, it is necessary to get dressed properly then it will be either really cold or it rains a lot.
Skåne is my own favorite, visited Ystad and Osterlen several times and love it.
Hi! My name is ali nd am frm kenya especially DADAAD refugee camps...u see i want to let u knw that swedish people are loving,caring,full respect nd huminty coz they helped me here in the refugee GOD bless sweden nd swedish people. says
Hotmail.com
Kyle Bollinger says
Dude no offense or anything but, fix your grammar! I can hardly understand you.
Sarah says
Kyle, Ali is from a refugee camp. That was a terribly ignorant response. How about recognising that someone who has limited opportunities is trying to interact in a language that isn’t his mother tongue? That he’s putting himself out there while trying to convey the gratitude he has for the help he’s received? How many languages do you speak? And if English is the only one – your grammar is far from perfect mate.
Alison Smith says
For those who like beautiful landscape & nature plan a visit to Värmland .
Paddle the sparkling waters of the Klarälven stay at Byns Camping hire from Klaralvdalen Kanot.
Ekshärad with its historic church is a busy small village with lots to see.
Jon Porter says
For those who are harping on the writer of this piece for not including other places I would like to point out that he did open with the following quote, “here are the most-visited areas of Sweden as reported by VisitSweden.”
Still I appreciate your input as it is most helpful in directing me to areas I should visit with my family.
Thank you
Kyle Bollinger says
Lol. It says “show” instead to snow on the Ice Hotel. (#5)
patricia says
cool
Prabir Kumar Dey says
My Dream SWEEDEN:- ABBA;The beautiful Country;The sweet & beautiful women of the State-Sweeden the State of the Art- Sweeden is the PARADISE to all the Touring persons or Tourists.I ever like to visit Sweeden before end of my life if funds permit me: Thanks.
sjaak says
If you’re in Stockholm and you want to do something adventurous check out http://www.thegreentrails.com !
Narayan Bhattacharjee says
From my childhood days I have a dream to visit Sweden . I heard Sweden is the country of peace and love.
Kojo Boateng says
as a history student I wish to visit Sweden to know more of their interesting places
Richard says
Three best activities I’ve ever encountered in Sweden – (make sure to book Oops Hotell and Zombie escape a few weeks in advance).
1. Oops Hotell in Västerås. http://visitvasteras.se/aktor/ooops-hotell/
2. Zombie Escape in Strasså http://www.bataljevent.se/
3. Boda Borg (multiple locations) http://www.bodaborg.se/
We took 2 cars and left Stockholm at 4 in the morning. Drove to Strasså for the Zombie Escape event, then headed to Boda Borg in Karlskoga for 2 hours of quests and lunch. Then we went on to Västerås, stopped at Erikslund to shop for some food (remember the ice and beverages). BBQ, Sauna, swiming, great weather and company. Left Oops Hotell at midnight and were back home around 1.30 am.
Hunter says
Sweden here I come … Gona persuade teachers to add that to the Europe Trip
sanjay pandita says
I am very much interested in visiting sweden during winter i,e, dec to feb, kindly guide me regarding visa and trip
Jim Ferri says
Hi Sanjay,
You must contact Visit Sweden for this information. Go to their site at http://www.visitsweden.com/ to contact them.
Gerald says
Hi Jim (and Everyone),
Thanks for your thoughtful comments and insight on the Never Stop Traveling website about Sweden. My wife and I are planning a trip to the Ystad area of Skane but can’t seems to find an available, slightly upscale, self-catering cottage/apartment (we may need to stay in Malmo). Do you have any suggestions. We are starting to think that the Marstrand area of Skane would be as nice and maybe with better possibilities of finding a self-catering cottage. After Skane we intend to go to Bornholm, but not firm on that yet. I hope you can help. Thanks.
Jim Ferri says
Hi Gerald,
This sounds like a great trip. If you in the U.S. I’d suggest that you contact VisitSweden in New York at 212 885 9700. They re one of the better tourist offices. Also look for info here for local tourist boards (they speak English): http://www.sverigeturism.se
Let me know if this is of help or not.
Jim
kate says
My husband and I are traveling to Stockholm in August 2016. We have 3 days to drive and see Sweden. We are not interested in larger cites like Stockholm….we like small towns and countryside type areas. Does anyone have a route or a few towns they would recommend for our 3 day road trip? thanks!!!
Jim Ferri says
Hi Kate,
If you’re driving I would include Uppsala and continue on up to Lake Siljan in the Dalarna region. It’s beautiful country.
Dave says
Thanks for this Jim. Beautiful pictures. I hope one day to be able to visit these places, where my ancestors lived.
Jim Ferri says
Dave, You must go — Sweden is a beautiful country with wonderful people!
adhd school kid this is awsome 1d says
helped me with my assignment for school
PewDiePie says
lollovedthisiloveswedenitismyhomecountrymakesureucheakmeoutonyoutubethatnks
PewDiePie
Jim Ferri says
Thankyouverymuch
Canadian travellers says
My family will be visiting Sweden for a two week vacation this year, and are looking forward to it.
We know we be visiting Malmo and Stockholm and are starting to book accommodations. If anyone has suggestions on how many days is ideal for those cities, and whether we should also budget time to venture further north, that would be most appreciated.
Alternatively, what are the best day trips from Stockholm that we should look into?
Andrew J, says
Well its always a great place to fun, specially when you want to explore things on new places. Whether you are tourist or traveler, you will find here best places to visit.
ibrahim says
ilove you sweden
Maria Axen says
I think you should go to Sweden and do adventurous stuff. I found a site that helped me when I visited Stockholm. I ended up doing all these fun adventurous things! Check it out!
Ahab Muhammad says
Hey , my visa is just confirmed and i will fly for Arlanda airport next week InshAllah , i will be in stockholm uppsala and lund , can anyone guide me the actuall prices of food and hotel staying
will says
mmm wanted to spend my vacation this year in Sweden, but i have my doubts by now.
Are there “no go area’s” in Stockholm or Gothenborg ?
Alex G says
Reading these comments reminds me how the Swedes may differ in opinion but maintain an intelligent cordiality. When a comment like the one denigrating Muslims strays from the concept of Lagom most of the Swedes quickly shut it down. I know Swedes who complain of the pressure of conformity in Sweden but if it is conformity of politeness I will take that any day over a world made dsyfunctional by anger and rudeness. How did Sweden become like this?
Jim Ferri says
A very interesting observation Alex.
Thomas K says
I Love sweden very much! Would like
To go to Gothenburg
luqamn says
sweden is the best 4 best city to live in
luqamn says
gothenburg for life
Sophia says
Ferry rides was awesome!!!
ishola sheu omotayo says
Sweden is more than paradise in fact I will like to leave and work in this country if the government of Sweden can give me opportunities.
Flights to Stockholm says
Stockholm is surely one of the best capital cities in Europe, due to its richness in culture, history, literacy, traditions, beauty and modernization. For me, the Swedish capital has emerged as a major spot to visit for travellers in 2018 and I am pretty sure that Stockholm will host a record breaking number of tourists this year!
Flights to Sweden says
Has anyone ever visited Sweden??? If not, visit there now as it is by far the best vacation place I have ever been too.
Jason Bequette says
Useful information. Fortunate me I discovered your website by accident, and I am surprised why this coincidence didn’t took place in advance! I bookmarked it.
Kanika Bakshi says
Great diverse list! A few of these locations were already in my plans, but now I have to seriously consider some others. Thanks again and cheers!
Laura says
Stockholm is such a typical pick for #1, but it really can’t be helped… it’s such an amazing city. You’d be lying if you didn’t put it at #1 😛
Kameron Mitchell says
I love it it’s breath taking and it is so beautiful and very calm
it is huge and i can’t wait to go there and have such a good
time and you really did a good job on the pictures.
Jim Ferri says
Hi Kameron, You’re correct about those qualities of Sweden. And I’m glad you enjoyed the pictures.
purse says
I really like and appreciate your post.Thanks Again. Awesome.